Apple said the experience won’t cause the recurring nausea and headaches that similar devices have in the past. The headset will be equipped with 12 cameras, six microphones and variety of sensors that will allow users to control it and various apps with just their eyes and hand gestures.
The company emphasized that it drew upon its past decades of product design during the years it spent working on the Vision Pro, which Apple said involved more than 5,000 different patents. Davidson Tom Forte wrote in a Monday research note.ĭespite such skepticism, the headset could become another milestone in Apple’s lore of releasing game-changing technology, even though the company hasn’t always been the first to try its hand at making a particular device.Īpple’s lineage of breakthroughs date back to a bow-tied Jobs peddling the first Mac in 1984 -a tradition that continued with the iPod in 2001, the iPhone in 2007, the iPad in 2010, the Apple Watch in 2014 and its AirPods in 2016. “We believe it is a stretch, even for Apple, to assume consumers would pay a similar amount for an AR/VR headset as they would for a combination of those products,” D.A. Instead of merely positioning the goggles as another vehicle for exploring virtual worlds or watching more immersive entertainment, Apple framed the Vision Pro as the equivalent of owning a ultrahigh-definition TV, surround-sound system, high-end camera, and state-of-the art camera bundled into a single piece of hardware. “It looked like the beginning of a very long journey.” “It’s an impressive piece of technology, but it was almost like a tease,” said Gartner analyst Tuong Nguyen. Vision Pro will sell for $3,500 once it’s released in stores early next year. “This marks the beginning of a journey that will bring a new dimension to powerful personal technology,” Cook told the crowd.Īlthough Apple executives provided an extensive preview of the headset’s capabilities during the final half hour of Monday’s event, consumers will have to wait before they can get their hands on the device and prepare to pay a hefty price to boot.
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